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...from transforming South Station's identity into a proud gateway into Boston and New England to creating a new brand prototype for Dunkin' Donuts that will take a revitalized company into the coming decades. We aim to make places that shine with identity and character, and that function and delight in equal measure.
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Dunkin' Donuts
Prototype
Opened 2006
Florida, Ohio,
Rhode Island, Tennessee |
South Station
Concourse
Opened 1988
Boston, Massachusetts
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The identity of a place communicates many things to many people. Similarly, branding expresses the core values of a company and makes a promise to people through images, ideas, and places.
Like branding, design speaks to us and defines an identity. At PCA, successful design means creating places with our shared humanity in mind, achieving a clear goal with a humane touch... for our senses as well as our minds. Read "Design as Communication" by PCA's Wendy Prellwitz.
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