NAIOP Development Magazine: Making The Mixes Work

What makes mixed-use work? PCA Principal Eric Brown, AIA LEED AP and Associate Rob Hagan, AIA, LEED AP recently authored and article in NAIOP’s Development Magazine discussing the planning and design that goes into the modern live, work, play environment. In mixed-use planning and design, succeeding springs from knowing your target market/audience, and then generating a thoughtful brand approach that helps create the right mix of things. The right mix of things including retail tenants, entertainment activities, housing, restaurants, and open space keep visitors coming back again and again. Read more in this Winter’s issue of NAIOP’s Development Magazine.

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