Fire + Ice

Various Locations

Location

Cambridge, Massachusetts
Providence, Rhode Island
Boston, Massachusetts

Client

Round Grill Inc.

Program

Create unique new 8,000 SF restaurants with “Improvisational Grill” theme

Challenge

Translate the owner’s goals into a powerful, memorable dining experience that customers would identify with and return to.

Solution

Project a unique image that is fun and colorful through four major design concepts: hot and cold, reflected at the grill and bar respectively; ordinary materials, extraordinary design; a market-style approach for the ingredients bar; and distinct variety of seating styles, ranging from high energy group seating to more private spaces.

Result

A Hot Concept honoree by Nation’s Restaurant news, the brand has been a huge success, drawing locals and visitors alike. Three locations are open in New England, the company has investigated franchise opportunities across the country, and the restaurants have received world-wide media attention.

Awards

Hot Concepts, 2001 Honoree

Nation’s Restaurant News

Store Interior Design, 1998
VM+SD Magazine’s International

Publications

Contract Design
May 2001
“Eye Candy”

Nation’s Restaurant News
March 2001
“2001 Hot Concept Winner”

Architectural Record
August 1998
“Fire + Ice Restaurant Sizzles with Hot and Cool Color and Light”

Visual Merchandising + Store Design
July 1998
“Hot Food, Cool Setting”