Paramus Park Shopping Center

Terrific results at Paramus! Prellwitz Chilinski really heard what we needed, worked closely with our development team, and produced a project that delivers ‘on the map’ identity with sophistication and pizzazz.

– Kim Potember, Development Director, The Rouse Company

Client

The Rouse Company (now General Growth)

Program

Reposition existing center with an inventive approach – scope includes a 50,000 SF expansion and an extensive interior renovation of the 280,000 SF common area

Challenge

Reposition a 765,000 SF shopping center to compete with newer, larger retail developments.

Solution

Create signature additions and signage to announce the sophisticated, friendly, new identity. Rejuvenate interior into a colorful and welcoming environment.

Result

Finalist in the ReBrand 100 Competition. Customers have embraced the updated image, and sales are up.

Awards

Finalist, Notable, 2005

ReBrand100