SouthCoast Marketplace

Fall River, MA

Client

CEA Group

Program

Transformation of abandoned retail mall to create a dynamic 260,000 SF, retail / restaurant lifestyle center for residents of southeast Massachusetts.

Solution

CEA Group and PCA continued their partnership to develop SouthCoast Marketplace, a lifestyle center offering residents of the southeast Massachusetts region a fresh and modern place to socialize and shop.

SouthCoast Marketplace revitalizes an underutilized, abandoned mall into a social destination. The central plaza creates a venue for events, large and small. Community amenities such as restaurants, a supermarket, and an 11-screen cinema bring 24/7 life to the region and employ an estimated 1% of the entire Fall River population.

PCA turned the old mall building inside out and created a new fa├žade, with architectural motifs, and signage. Application of a variety of materials delineates tenant spaces and creates vibrancy and movement throughout. Other new and redesigned buildings are connected to the main building by tree-lined walks, with benches and pedestrian-scaled lights.